Etsion Brands Phoenix

Building brands that endure

Etsion Brands acquires, builds, and operates a portfolio of technology, e-commerce, and creative ventures from Tel Aviv to the world.

Explore our portfolio

Ventures we operate

Each brand runs independently with its own identity, team, and market. United by a shared commitment to craft, technology, and long-term value creation.

A holding company for the long game

Etsion Brands Ltd is an Israeli private company founded in 2025. We acquire, build, and operate businesses across technology, e-commerce, and creative services.

Our portfolio spans physical products, digital platforms, and professional services — united by a founder-led approach that values craft over scale, and sustainable growth over hype.

We operate from Tel Aviv with ventures in Israel, the UK, and the United States.

5
Active Ventures
3
Countries
2025
Founded
TLV
Headquarters

Founder-led, operator-driven

Yohay Etsion

Yohay Etsion

Founder & CEO

17 years in product leadership at enterprise scale — managing $200M+ product portfolios and 30-person product organizations at NICE and Cognyte. B.Sc. Electrical Engineering, MBA Finance. Author of Leading the Charge on product organization management. Now building the next chapter through Etsion Brands.